How paid advertising generated over $50K in profit for a Hocking Hills resort.

Pine Creek Hocking Hills Resort, a cabin and RV campground destination in Ohio’s Hocking Hills region, had a great product but limited reach. Bookings relied heavily on organic traffic and word of mouth, which meant occupancy fluctuated and growth was unpredictable.

They didn’t need more visibility. They needed a system that could consistently turn interest into reservations.

Our goal was simple: build a paid advertising engine that generated measurable booking revenue — not just clicks.

The challenge: Standing out in a crowded travel market.

Hocking Hills is one of the most competitive travel destinations in the region. Travelers planning trips are presented with hundreds of cabin rentals, resorts, and short-term rental listings competing for attention.

Pine Creek needed a way to break through that noise and reach travelers at the exact moment they were planning their trip. That meant…

• Reaching high-intent travelers actively searching for Hocking Hills stays

• Competing with larger cabin operators and short-term rental platforms

• Turning ad spend directly into reservations

• Proving paid media ROI clearly and consistently

The strategy focused on capturing demand where it already existed — and converting that demand into bookings.

The results: Turning paid media into profit.

Once campaigns were fully optimized, Pine Creek began seeing consistent booking revenue driven directly from paid advertising.

Across a recent campaign period, the paid media strategy produced significant returns while maintaining efficient ad spend. Instead of relying solely on organic discovery, Pine Creek gained a predictable system for reaching travelers actively planning trips to Hocking Hills.

Campaign performance:

• $6,711 total ad spend over the course of a 3 month period.

• $50,338 in booking revenue generated.

• 7.5x blended return on ad spend.

• 46 direct bookings from Meta Ads.

Paid media quickly became one of the resort’s most efficient channels for generating new reservations.

Google Ads: targeting book-ready travelers.

Google Ads campaigns focused on high-intent searches related to cabins, camping, and Hocking Hills getaways. These campaigns reached travelers actively planning trips and looking for places to stay.

By prioritizing conversion-focused keywords, location targeting, and device optimization, Pine Creek was able to capture demand at the moment travelers were ready to book.

The Payoff: search-driven bookings.

These campaigns consistently delivered high-value reservations by connecting Pine Creek with travelers already searching for accommodations.

• $2,757 ad spend over the course of three months

• Over $28,000 in booking revenue

• 10.15x return on ad spend (ROAS)

Meta Ads: Turning Scrolls into stays.

Meta campaigns focused on showcasing the experience of Pine Creek — the cabins, outdoor amenities, and the atmosphere that makes Hocking Hills a destination.

Video content and immersive visuals helped the resort stand out in crowded feeds, turning casual scrolling into real interest and reservations.

The Payoff: scroll-stopping profit.

• $3,953 ad spend over the course of three months

• 46 direct bookings generated

• Over $22,500 in booking revenue

• 5.7x return on ad spend (ROAS)

These campaigns generated consistent bookings while introducing Pine Creek to travelers who may not have been actively searching yet.

The bigger picture: A predictable system for bookings and growth.

By combining high-intent search campaigns with experience-driven social advertising, Pine Creek now has a marketing system designed to consistently generate reservations.

Instead of hoping travelers discover the resort organically, the business can now reach the right audience at the right moment — and clearly measure the revenue those campaigns produce.

Find out what paid advertising could do for your business.

Smart paid media isn’t about spending more… it’s about spending with strategy and intention in place.

We build ads that attract the right audience, drive real conversions, and prove their value through measurable results. If you’re investing in paid media and not seeing ROI, send us a message and let’s start a conversation.

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