A brand identity built to connect and hit your goals.
At Matchbox Creative, we build brands with a purpose: to help you grow, influence, and connect — not just decorate your marketing. When your identity is rooted in strategy, everything else becomes easier. Better marketing. Better sales conversations. Better trust.
Based in Columbus, Ohio and serving clients nationwide, Matchbox helps businesses move from scattered to strategic, from inconsistent to confident, and from overlooked to unmistakable.
We understand The problem you feel.
Your brand identity should do more than look cool. It should work across platforms, across teams, and across years, giving you consistency, clarity, and the confidence to show up in the market with intention.
Most businesses come to us because something feels off — but they can’t quite place their finger on what needs to change or how to fix it.
Let us take a wild guess on why you’re here…
Your brand looks different everywhere.
Your visual identity feels dated or amateur.
Your messaging is inconsistent or unclear.
Your look doesn’t match the quality you bring.
Your team isn’t aligned on how to talk about the brand.
Your marketing feels scattered because there’s no unifying foundation.
If that’s you, you’re in the right place.
Strategy first. Always.
We don’t design anything until we understand your story, audience, market, and goals. Strong brands aren’t built by guessing. They’re built by clarifying who you are, defining what makes you different, understanding what your audience responds to, and translating that strategy into visuals and voice that make people feel something.
Design without strategy is decoration. Brand identity with strategy is a business asset.
Additional brand services we offer:
We’re not a one-trick pony. We help you stay consistent in everywhere your brand shows up — and maintain momentum month after month, year after year.
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![People working together at a black desk, using a laptop displaying a presentation titled 'Unique Stock Library' with text about funding and voting for content.]()
Website design
Your brand deserves a website that feels just as intentional as your identity.
We design custom, conversion-focused websites that reflect your personality, support your user experience, and help you turn interest into action.
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![Overhead view of a cluttered desk with colorful sticky notes, pens, scissors, a USB hub, a tablet, and papers, with a person's hand placing a pink sticky note onto a diagram with handwritten notes.]()
Brand & marketing strategy
We help you define who you are, what you stand for, and how to show up consistently across every channel.
Through brand positioning, messaging, and marketing roadmaps, we turn big-picture thinking into action that drives results.
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![A person holding a camera stabilizer and camera at a media event, with a sign reading 'Center for Human Rights and Global Justice' in the background.]()
Videography & motion graphics
From cinematic brand films to scroll-stopping reels and animated explainers, we create visual content that captures attention and inspires action.
Every piece is purpose-built to elevate your brand and expand your reach.
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![A man with a beard and long hair tied back, wearing a black shirt with MSNBC logo, showing a camera to two women, all three smiling and looking at the camera.]()
Brand Photography
Stock won’t cut it. We create custom brand photography that captures your people, spaces, and products with personality — helping you connect more authentically with your audience.
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![Person holding a smartphone displaying a grid of colorful graphic design posters with text, in an office or workspace with a laptop, coffee mug, and sticky notes on the table.]()
Digital marketing
We help you show up where it matters — and stand out when you do.
From SEO and email to paid ads and content strategy, we blend creativity with data to keep your brand visible, relevant, and ahead of the curve.
Our process:
the simple 3-step plan to get started.
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We learn about your goals, audience, story, and market so we can build a strategic foundation that guides everything.
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Visual identity, messaging, and brand narrative come together with intention, clarity, and rationale.
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You receive your full brand playbook and the assets you need to show up consistently across every touchpoint.
Why brand identity matters more than people think.
A strong identity creates consistency, confidence, and connection. It gives your team clarity, strengthens trust, improves sales conversations, and shapes the quality of clients you attract.
Most importantly, it becomes the foundation every future marketing effort relies on.
If your brand isn’t clear, nothing else you do will feel clear either.
Who we’re a good match for.
We’re not for businesses looking for a quick, one-off logo. We’re for brands that want clarity, strategy, rationale, and a scalable visual and verbal identity that grows with them.
If you want a brand system that’s built to last, we’re your team.
Frequently asked questions:
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You receive a complete visual identity (logo suite, color system, typography, visual language), messaging guidelines, and a full brand playbook your team can use everywhere.
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Brand strategy defines who you are and how you position yourself. Brand identity expresses that strategy visually and verbally. We build both, starting with strategy first.
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No. While we’re based in Columbus and love supporting local brands, we work with businesses across the United States. Your location never limits the quality or scope of the work.
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We can refine, expand, or rebuild your brand depending on your growth goals. Many clients come to us with a logo but no real brand system to support it.
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Most projects take 6–10 weeks depending on scope, revisions, and the number of deliverables.
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We ground every design decision in strategy and research. Our identities are not only crafted to look great — they’re built to grow alongside your business.
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Yes. We can design templates, update your website, produce social content, or support your team during launch.
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Yes. Every project includes a custom brand playbook with visual rules, messaging direction, and usage examples.
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Yes. Most clients choose staged payments throughout the project.
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Absolutely. Messaging is a core part of your brand identity project and includes voice, tone, brand story, and key positioning language.