Turning paid advertising into revenue.
Pine Creek Hocking Hills needed more than visibility — they needed bookings that actually penciled. As a highly visual, experience-driven destination, the challenge wasn’t demand. It was reaching the right travelers, at the right moment, with messaging that converted.
Our goal was simple: build a paid media system that drives measurable revenue, not just clicks.
The challenges:
A crowded market with high expectations.
When Pine Creek came to us, their seasonal destinations weren’t performing. Hocking Hills is a highly saturated market live and die by efficiency. This meant tight targeting, smart creative, and constant optimization across platforms. Pine Creek needed to:
Attract high-intent travelers actively planning trips
Compete in a crowded travel and short-term rental market
Turn ad spend into bookings — not wasted impressions
Prove paid media ROI quickly and clearly
Our strategy & results
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Turning clicks into revenue
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Our strategy & results ❋ Turning clicks into revenue ❋
Google Ads that targeted the right people.
Focusing on reaching the right audience through deep research and high-intent travelers actively searching for getaway experiences. Campaigns were optimized around conversions and revenue rather than raw traffic, with spend concentrated on top-performing locations and devices to maximize efficiency and return.
The Payoff:
measurable impact
The Average monthly ad spend of $500 that generating $3,988 in booking revenue month over month
8.17x average Return on Ad Spend (ROAS)
Over 12,000 monthly impressions reached high-intent travelers actively searching for cabin stays.
Meta Ads that turn scrolling into stays.
Meta Ads focused on selling the experience, not just the destination. High-performing video creative and cabin-specific content helped Pine Creek stand out in crowded feeds, driving strong engagement and direct bookings at an efficient cost.
The Payoff:
strategy that clicks
The Average monthly ad spend of $625 that generating $4,605 in booking revenue month over month
The Average Cost-per-click (cPC) of $0.19 with an average Click-through rate of 4.84%
Strong engagement across reactions, saves, and shares
Find out what this could look like for your business.
Smart paid media isn’t about spending more… it’s about spending with strategy and intention.
We build ads that attract the right audience, drive real conversions, and prove their value through measurable results. If you’re investing in paid media and not seeing ROI, send us a message and let’s start a conversation.