Project Overview:
PERRY proTECH had expanded into managed IT, cybersecurity, and other office technology services, but its old website didn’t tell the full story. Following a brand identity refresh, we rebuilt the WordPress website to bring that new direction online. Clearer navigation, stronger service messaging, and ongoing SEO and GEO content helped buyers understand PERRY’s capabilities—and helped the business earn more visibility in traditional search and Google AI answers.
Services Included:
Website strategy
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Website design
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Copywriting
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SEO
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GEO
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Website strategy ❋ Website design ❋ Copywriting ❋ SEO ❋ GEO ❋
Our Strategy:
Build a website that answers the buying question, then keep developing useful content around it. Buyers should be able to understand where PERRY can help without already knowing its full offering.
We organized the site around its services and wrote with SEO and generative engine optimization, or GEO, in mind. That connected the redesign with the ongoing search program from the beginning, rather than treating search as a separate task after launch.
The results in search:
more daily organic sessions
more ranking keywords
tracked search visibility
Guiding potential buyers from start to finish.
The WordPress redesign brought a new structure, visual design, and copy to the site—and a more defined journey for buyers. Printing remained an important part of the business, alongside clearer paths to managed IT, cybersecurity, and broader office technology services.
From their first visit, buyers could more easily find the right service, understand how PERRY could help, and take a clear next step toward a conversation. This gave the ongoing SEO and GEO work a stronger destination: a website built to help people move from finding answers to exploring solutions and making contact.
Answering questions behind the search.
We rebuilt the their main service pages around what buyers look for. Ongoing articles on PERRY’s Hub also addressed practical questions, including leasing versus buying a copier, managed print costs, Microsoft 365 scan-to-email, and cybersecurity habits.
That content let PERRY share useful expertise before someone was ready to contact sales. It connected the information buyers were looking for with the services the company could provide.
Your website should be your biggest marketing asset.
Your website should help people understand what you do and show up when they’re looking for it. If buyers have to know your name before they can find you, relevant service searches may be an opportunity to explore.
We’ll help you look at your website’s structure, messaging, and content alongside your SEO and GEO strategy. Together, they can give prospective customers useful answers and a clearer path to the services they need. Let’s talk about your website.
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