Project Overview:
The Mancini Group was an established real estate team whose business depended on its salespeople doing the outreach. Mandy Mancini needed marketing that could introduce her expertise before someone picked up the phone and keep her connected with people between moves.
Our SEO and GEO work helped buyers discover the team through useful content, while email gave Mandy a regular way to stay in touch. One relocation buyer said ChatGPT recommended her; she helped him purchase a $4.3 million New Albany home, producing a $129,000 commission.
Services Included:
SEO & GEO
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AI Optimization
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Email Marketing
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Content strategy
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SEO & GEO ❋ AI Optimization ❋ Email Marketing ❋ Content strategy ❋
Our Strategy:
Build visibility around the questions that lead to a real estate decision. Neighborhood guides, market insights, and development pages gave homebuyers and investors useful information while making the team’s expertise easier to find in search and AI answers. The website provided a home for that content as the broader marketing foundation took shape.
Email kept that expertise in front of people who already knew Mandy. Monthly newsletters connected readers with buyer education, local stories, and property opportunities, supporting the team’s prospecting and retention efforts. Search could introduce the business; email could give people a reason to keep hearing from it.
Improving online visibility:
Showing up for the decisions that lead to a move.
We developed neighborhood guides, market insights, and practical articles for The Hub, alongside pages for developments such as Adamina Canyon and Cave Creek. That content helped the team answer questions people ask while choosing where to live, how to sell, or what to consider in an investment property.
Google search clicks grew 385.21%. Semrush also recorded 28 first-page keyword rankings in its US database, including a number-three organic position for “Hocking Hills cabins for sale.” Its AI Overview results cited the Adamina Canyon and appraisal-gap content, extending discovery into Google’s AI answers.
The results:
Client commission
From a $4.3M home purchase by a buyer who found Mandy on ChatGPT.
Google search clicks
169 to 820 across comparable three-month windows.
Newsletter open rate
Across 10 primary campaigns, as reported by Klaviyo.
Buyer reported finding Mandy through ChatGPT. Clicks compare equivalent three-month windows year over year. Email opens are Klaviyo-reported; privacy features can affect tracking.
AI Optimization:
Turning a ChatGPT recommendation into a client relationship.
A buyer relocating to Columbus contacted Mandy with a $4.5 million budget. When she asked how he found her, he said ChatGPT recommended her as the best luxury relocation real estate agent in Columbus. She helped him purchase a $4.3 million home in New Albany, producing a $129,000 commission.
That is the business value behind being discoverable in an AI answer: a prospective client found someone whose expertise matched what he needed. The recommendation introduced the relationship. Mandy’s work with the buyer brought it through to a completed purchase.
Search engine Optimization (SEO):
Answering the searches behind the next move.
We developed neighborhood guides and practical articles for The Hub, alongside development pages such as Adamina Canyon and Cave Creek. The content addressed decisions about where to live, how to sell, and what to consider in a Hocking Hills property, giving people useful answers before they contacted an agent.
Google search clicks grew from 169 to 820 in the documented comparison. Semrush recorded 28 first-page keyword rankings in its US database, including #3 for “Hocking Hills cabins for sale.” Its AI Overview results also cited the Adamina Canyon and appraisal-gap content, giving the team additional ways to be discovered through its expertise.
Client Retention:
Keeping Mandy in the conversation between moves.
Real estate decisions don’t always follow a newsletter schedule. Our monthly emails gave Mandy a regular way to share something useful while people were still considering their next step. Buyer education, local stories, and featured properties connected readers with information they could explore on the website and The Hub.
Across 10 primary newsletter campaigns, Klaviyo recorded a 45.4% open rate, with individual campaigns reaching 55.1%. Email gave the team an ongoing point of contact with its audience, supporting prospecting and client retention alongside the broader marketing program.
Helping the right buyers find your business.
Your next client may be researching long before they’re ready to call. Search and AI answers can help them discover your expertise. Email can keep you in the conversation as their plans take shape. Let’s connect useful content, SEO and GEO, and email around the questions your customers are asking and the decisions they need to make.
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